A group of 107 students and four faculty members from FISAT Business School participated in an International Industrial Visit to Universiti Teknologi MARA (UiTM) in Malaysia from February 22-26, 2025. They attended a one-day Management Seminar at UiTM Selangor, Puncak Alam Campus, focusing on “Trends, Challenges, and Opportunities in Digital Marketing: The ASEAN Perspective,” conducted by Professor Dr. Lennora Putit. The seminar covered digital marketing trends, regional challenges, and opportunities in the ASEAN region, enhancing students’ global marketing strategies and analytical skills. The event also encouraged cross-cultural exchange and provided valuable insights into digital consumer behaviour and technology’s impact on marketing. Participants received certificates for their engagement, and the experience highlighted FISAT’s commitment to offering international exposure and experiential learning.
